Your Business

Ten ways to get search traffic to your website

November 2015

Maximise your online presence

Want more traffic? Implement any of these 10 tactics and you will get more traffic over the next 30 days.

1. Add content to your site

The more pages you have the more likely you are to rank for more keyword combinations. Adding new pages of content to your site should be a regular task. Outsource it or write it yourself but try and write about a keyword that is close to the one you are trying to rank number one for. To make it even better add an image, video or diagram to it to help Google see that it is a high quality page.

2. Add a paragraph of content to all of your category pages

These are the pages that get the majority of your traffic and the most trafficked pages on the site from a search engine crawl perspective. Adding a new paragraph of text to them will bring the crawler back and increase your chances of ranking for new keyword combinations and therefore getting more traffic to them.

3. Signup to quality directories

The more quality links you have, the higher you will rank. There are a few easy win directories you can list on that will help your rankings. 

a. Yahoo! Directory

b. Business.com

c. Botw.org

4. Add or change your homepage content

Google rewards fresh content with higher rankings. There is a part of the Google algorithm called QDF "Query Deserves Freshness". Essentially Google is trying to show the freshest and most up to date high quality information in its rankings for users. If your content is fresh you might stand a better chance of ranking a little higher than your competitors especially if they don't update their website very often.

5. Update your About Us page

Your About Us page is a static page that is viewed all of the time. People want to know who you are. Google also wants to know that you are a quality website and one way of showing that is to have a detailed and involved About Us page with images, links and text to relevant sources to explain who you are. Link to your other social media profiles and your Google Places listing to gain a little extra benefit from those profile pages.

6. Check your sitemap includes a link to all of your pages

A page can't be found by Google crawler if it doesn't have a link pointing to it. A lot of websites don't have all of their content indexed in Google. By checking your sitemaps included all of your pages, you give your site a better chance of having more pages indexed in Google. This also means you have more chance of ranking for more keywords and therefore getting more traffic.

7. Choose the right keywords

Use the Google keyword tool and try and find one or two new keywords that you could also target that you currently aren't targeting.

8. Build internal links

Internal links in your site will help spread the link juice around your site, increasing the rankings of other pages. Create an internal link from a page that is ranking highly to pages which aren't ranking that highly to help boost it. In order for Google to reach deeper pages on your site it is necessary to build internal links. This might help some of your other pages rank higher.

9. Share on social media

Google now rewards social shares and counts part of this in their algorithm. If you share your high quality content you might help other people and you might just give yourself a better chance of ranking higher. I would strongly suggest you create, if you haven't already, a Google+ account and add your best content to it. Google is starting to include these listings in its results and also a Google+ listing counts as a link to your site.

10. Be more natural with your links anchor text

Research and think what the user would be searching for. Creating natural links and using a range of descriptive words to link to your website will increase your organic rankings. Google's newest algorithm, Penguin, has made this a lot harder and might have caused a lot of your links to be discounted. Go and review the existing links you have to your site and update their anchor text to include your brand name and get them to count again and boost your rankings.

Try implementing a few of these tips to your website, and see the change it can make.

 

November 2015

This article was originally published on ANZ’s Small Business Hub. Written by Fred Schebetsa, the opinions expressed here are his own and not those of ANZ.