Your Business

Creating a seamless client journey

Find the right balance

Life in the 21st century is fast-paced where constant connection and information is an expectation held by many of us.  

We’ve been spoiled by information at our fingertips and have come to expect real time info, a high level of service and fast turnaround times as par for the course.

All of us are affected by the new ways of conducting business and our lives, and the move towards digital represents many opportunities to those willing to adapt.  For those who don’t adapt, I believe Darwinism will kick in and they’ll cease to exist in the marketplace for much longer.  

Your role is to ensure that you’re visible at all times, even when you’re sleeping. You must be online so that clients can find you any time it suits them, as many will conduct research online before you know they even exist.  Don’t let opportunities slip away because you or your business couldn’t be found via LinkedIn, your website, social media and other digital channels.

Think of seamless as the opposite of friction. Where individuals can move through the purchasing decision-making process easily, finding all the relevant information they want before they reach out to you. To create a seamless client journey you need to feature in each of the stages an individual goes through before they commit to becoming a client.  These are awareness, engagement, evaluation, decision and usage and we’ll go over these in the video below.

As part of the APEX Insights program, I’ve worked with the team at ANZ to create videos and workbooks so you can begin to ‘Walk the Talk’. We hope you keep coming back to APEX Insights often as there’ll be fresh, new content hosted regularly to help you in 2015 and beyond.

Win the digital minds/analogue hearts by making it easy for them to find you via digital media. Another video in our six part series is available for you below so please download the workbook on this page, and let’s get started!

September 2015