Your Business

Anders Sörman-Nilsson’s Seamless Strategy Map

Practical tips to support your business strategy

As part of the ongoing APEX Program, we’ve worked with Anders Sörman-Nilsson to provide you with in depth content to help create your own seamless strategy plan for your business.

You may remember Anders took us through the four quadrants that make up a seamless strategy covering both presale and post-sale activities using both digital and analogue channels to maximise your reach and influence.

Here, Anders unpacks these ideas further in three videos by showing you how to diagnose business activities and marketing spend, and encourages you to realign your efforts to ensure you’re engaging in activity in all four quadrants.

Seamless Strategy worksheet

In addition to this, he provides easy-to-apply practicalities to use at each stage of the customer journey as well as concrete examples of tools and tips that you can begin applying right away.

These videos will help you:

  • Diagnose the gaps in your business
  • Realign your efforts to maximise your returns
  • Understand the different mix of analogue and digital channels in the pre-sale environment like direct mail and Search Engine Optimisation
  • Understand the different mix of analogue and digital channels in the post-sale environment such as testimonials and blogs.

Have a pen and paper ready to take some notes and enjoy these tips to creating a seamless strategy for your business by Anders Sörman-Nilsson.

August 2015